Launched in October 2004, Good Housekeeping is today the fastest-growing women’s magazine in India. It is the contemporary, urban Indian woman’s self-help manual for all aspects of her life: her home, her relationships with children and friends, her health, looks, and culinary interests. Most of all, Good Housekeeping is a friend who helps her live up to her potential. The magazine is widely read across the country, both by homemakers and working women, who vary in age from that 20s to the 60s and beyond. It has been published for the lasts 126 years in the United States and over 82 years in the United Kingdom. Today, it has 16 worldwide editions, and a readership of over 58 million around the world. Endorsed by the country’s leading experts, it provides information that is reliable, engaging, spirited and optimistic. The USP is that even while being aspirational in parts, the magazine basically talks of and to real, everyday women. Good Housekeeping cover personalities always have a story to tell, and are an inspiration to all. They are always cheerful, ready and able to take on life’s challenges. Some of the cover personalities include the late Benazir Bhutto, Oprah Winfrey, Shabana Azmi, Aparna Sen and Waheeda Rehman.